Experience: 3 to 5 years
Location: Khar Road, Mumbai
Employment Type: Full Time
Mode of work: Work from Office and on Wednesdays, we work from home
Requirements: Immediate Joiner/ 15 days of notice period
About A Travel Duet:
A Travel Duet is India’s premier luxury travel brand, specializing in custom-designed experiential travel for honeymooners, couples, families, groups, and YPOs. We create meticulously handcrafted, personalized itineraries that cater to individual personalities and interests, ensuring a lifetime of unforgettable experiences.
Why work with us? In addition to stellar work culture during working hours, our team has mastered the art of balancing a “client first” approach without compromising on wellness and work-life balance. What’s more, with our super cool annual retreats and monthly team building activities (wine tasting, painting, cocktail making, to name a few) we strive to unwind and enjoy, while constantly upskilling and reinventing ourselves.
PS – On Wednesdays, we work from home 😉
Job role:
We are looking for a brand custodian. Responsibility includes developing, implementing, tracking and optimizing our Brand’s online & offline (organic & paid) marketing campaigns across all channels; especially digital. You will work with the Marketing, Products and supporting teams (such as website developers, designers), and other vendors to launch campaigns on time and within budget. You will also support the Annual marketing plan strategy, and drive social media content planning.
Key Responsibilities:
Digital & Social Media Management: Lead the strategy, planning, and execution of digital content across Instagram, Facebook, LinkedIn, and YouTube, WhatsApp, Newsletters. Staying on top of trends to ensure timely communication rollouts and continuously work to increase brand presence on all digital platforms.
Brand Collaborations: Develop and implement strategies to collaborate with complementary luxury brands, enhancing audience engagement and expanding our online reach.
Analytics & Reporting: Regularly monitor social media content and campaign performance. Identify areas for improvement, implement optimizations, and report on KPIs to ensure consistent growth and success.
Influencer Marketing: Strategize and manage influencer marketing efforts to maximize reach and ensure alignment with brand values, optimizing influencer partnerships for the best possible impact.
Experiential Marketing: Assist in brainstorming and proposing experiential marketing concepts and activations that resonate with our target audience, driving engagement and building lasting connections.
Key Skills Required:
• Exposure to working with luxury brands
• Hands on with Social Media Marketing and the latest trends
• Content creation and copy writing
• Email Marketing
Minimum Qualifications:
• Bachelor’s / Master’s degree
• 2+ years in a Digital Media position
• Excellent written and verbal communication skills
• Excellent multitasking and project management skills
• Networking / Communication / Attention to details
• Creativity and Problem Solving
• A background in the luxury travel and/or luxury retail space would be a plus
• Good relationships with influencers (good to have)
Note: If you feel that you’ll fit for this role, please send your CV along with the below details to [email protected]
• Current Organization
• Current CTC
• Expected CTC
• Serving notice period (If yes mention your LWD)
• Duration of the notice period
• Are you willing to commute to the office location
